2013 PEV sales will soon exceed 2010–2012 total (sales analysis updated through 2013-09)

2013 PEV sales will soon exceed 2010–2012 total (sales analysis updated through 2013-09)

Posted on

Mon, 10/07/2013 - 5:28pm

by Brett Williams

An update is now available on the UCLA Luskin Center EV Initiative's Market Dynamics page.

This presentation now includes facts and figures characterizing the U.S. sales of nearly 140,000 plug-in electric vehicles (PEVs) through September 2013. The cumulative PEV fleet on U.S. roads represents nearly $5.4 billion in gross revenue and is capable of using its nearly 3.1 million kilowatt-hours of batteries to drive nearly 9.2 million EPA-rated electric miles each time it recharges.

What types of electric vehicles are on the market? What is a PEV again?

Plug-electric vehicles (PEVs), or electric-fuel vehicles, include all-battery and plug-in-hybrid vehicles. Adding the Fiat 500e into the mix, there are now 14 major light-duty models of PEVs currently on the market. Add all-gasoline hybrids and a couple of fuel-cell EVs, and consumers can now choose from 56 models of electric-drive vehicles. This presentation includes a typology to help you sort out what is what.

What are the best-selling PEVs in the U.S.?

Cumulative sales:

  • By model: The best-selling PEV model overall is the Chevy Volt, with over 48,000 vehicles now on U.S. roads.
  • By PEV type: Plug-in hybrids comprise 57% of the cumulative PEV market, whereas all-battery vehicles comprise 43%.
  • Non-Volt plug-in hybrids are becoming an important part of the market, with 39% of the plug-in-hybrid market and 22% of the PEV market overall. These vehicles require shorter charge times (e.g., 2.5–5 hours from empty to full using a standard wall outlet, or 1–2.5 hours from empty using a Level 2 charging station), lowering the real and perceived barriers to PEV adoption.

Monthly sales:

  • By model: The Prius Plug-in has rejoined the Chevy Volt, Nissan LEAF, and Tesla Model S as the models dominating monthly PEV sales. The Chevy Volt still holds the monthly record, with 3,351 vehicles sold in August.
  • By PEV type: plug-in hybrids still hold the monthly record of over 6,000 vehicles sold in August.

Yearly sales:

  • All-battery EVs commanding 52% of sales in 2013 so far.
  • At nearly 60,000 vehicles, 2013 sales through August have surpassed sales in all of 2012, which totaled over 53,000.
  • 2013 sales are on track to exceed in October the total number of PEVs sold in all of 2010–2013.  This represents a doubling in 10 months of cumulative sales since the lauch of the "post-modern era" of PEVs.

How does this compare to hybrids when they first came out?

  • Acknowledging a decade of differences, PEV sales (in 2010–2013) continue to outpace gasoline hybrid sales (in 1999–2002) when examined from the year of category introduction. In fact, year-4 PEV sales have surpassed, in just 6 months, year-4 gasoline hybrid sales.

By Brett Williams

Background:

Are EV sales really disappointing?  That may be a matter of expectations (more on this in the blog entry "Managing EV Expectations").  But what are the facts so far? By some measures, PEVs are off to a much better start than gasoline-only hybrids were a decade ago (see “Managing EV Expectations” and above). Learn more from ongoing Luskin research, to be updated monthly, characterizing PEV sales from December 2010 to the present.

 

Teaser: 

An update is now available on the UCLA Luskin Center EV Initiative's Market Dynamics page.

by Brett Williams

An update is now available on the UCLA Luskin Center EV Initiative's Market Dynamics page.