Donald Shoup was quoted in an article in the New York Times commenting on the new parking meter system in Santa Monica.   The system resets the time on each parking meter to zero the moment a car pulls out of a space.  City officials say the changes are devised to make street parking more efficient by turning over spaces more quickly. 

However, Shoup sees Santa Monica’s plan as a pale imitation of the more ambitious plans in San Francisco and Los Angeles.

“I don’t see how this increases turnover — it just makes sure they get everyone to pay and they know how much they are getting,” said Professor Shoup, who is widely considered the intelligent-parking guru. “Anytime someone says something isn’t about money, it’s about money.”