Cities are now searching for ways to make-up for shortfalls, and Urban Planning Professor Donald Shoup and his book "The High Cost of Free Parking" are setting the benchmark. Recently featured in the Los Angeles Times, his innovative models showcased cities, such as Pasadena, to have cost-effective solutions for parking and people's transportation needs.
Considering his high rank among urban planning thinkers, Shoup and his Shoupista fans are actively promoting fee-based parking models in many large cities. By applying economics that considers parking spaces to be lost revenue to most cities, Shoup's message allows for a win-win situation where an abundance of drivers can optimize limited parking spaces while increasing city revenue. Ever since his "cash-out" model was adopted by the State of California legislature in 1992, large cities such as Los Angeles, San Francisco, and Washington D.C. have consulted with the "parking guru" to prescribe innovative methods to subsidize the high cost of maintaining streets, sidewalks, and time spent searching for empty spaces.
Don has been saying the exact same thing for 40 years, and finally the world is listening to him." - Fulton Mayor Bill Ventura