Style and Usage

As of March 18, 2011, the entity formerly known as the UCLA School of Public Affairs is officially named the UCLA Meyer and Renee Luskin School of Public Affairs. Simultaneously, the building name has been changed to "Public Affairs Building."

LOGO USAGE
Approved logos (as they appear on official stationery, available for order through Castle Press [2]) are available through the Communications office as EPS, JPG and AI files.  Do not use outdated (yellow ribbon graphic) or other unapproved logos; do not create faux logos or any emulations of the UCLA logo.

TEMPLATES

• Generic UCLA Luskin document templates (school and three departments) [3] (ZIP)
• UCLA Luskin Letterhead [4] (MS Word, password required. Contact UCLA Luskin Communciations [5] for access.)
• UCLA Luskin Powerpoint template [6]
• UCLA Powerpoint templates [7]

NAME USAGE: There are three versions of the new School name that are preferred for written use.

• Formal: "UCLA Meyer and Renee Luskin School of Public Affairs"
• Common: "UCLA Luskin School of Public Affairs"
• Abbreviated: "UCLA Luskin" or "UCLA Luskin School"

In correspondence or publications, use the full name of the School upon first reference. Common and abbreviated forms may be used upon second reference.  Do not use the acronym "SPA." 

BUILDING NAME USAGE: The new name of the building is now "Public Affairs Building."  This may be abbreviated as "Public Affairs Bldg" on business cards or other print materials where there are space limitations. (See sample PDF [8].)

OUTDATED USAGE: Materials bearing the following outdated names should no longer be publicly circulated:

• "School of Public Policy and Social Research (SPPSR)"
• "School of Public Affairs (SPA)"
• "Public Policy Building"
• "School of Public Policy" (inaccurate abbreviation)
• "School of Public Affairs Building (SPAB)"

UCLA IDENTITY
For additional information about UCLA identity and branding guidelines, click here [9].

REFERENCE MATERIALS
For guidance on academic degrees, names of UCLA entities and other usage questions, download the in-house style guide [10] (PDF).

The Chicago Manual of Style is the preferred style guide for formal publications, letters, invitations, programs, etc. The AP Stylebook is preferred for media releases and contemporary language usage (ex., "the Afghanistan War"). 

QUESTIONS? Contact Alex Boekelheide (x60159) in the Communications office for further assistance.