What’s New in Travel Demand Management? Transportation Demand Management (TDM) has evolved considerably since its emergence in the 1970s. TDM strategies may have started out as efforts to match trip profiles of commuters however demand management strategies are much broader today. They include not only well tested employer-based trip reduction programs, but parking and roadway pricing, social marketing, financial incentives, controls on real estate development, innovative transportation services such as car and bicycle sharing, and technology to provide travelers access to choices prior to and during travel. These investments also have broadened the definition of TDM considerably to include strategies that effect the time in which travel is made, the frequency of travel, the routes that are used, as well as the traditional focus on changing a traveler’s mode. Peter Valk will review changes in TDM since the 1970’s, discuss emerging trends, and use case studies to illustrate how TDM has become a vital strategy for addressing mobility, congestion, and environmental challenges. Short Bio Peter J. Valk, President, Transportation Management Services Peter Valk is President and founder of Transportation Management Services, a consulting firm founded in 1985 to help address mobility, access, and environmental quality issues using Transportation Demand Management strategies. Peter has directed over 2,000 engagements for employers, public agencies, real estate developers, and community groups across the country and internationally that are looking for solutions to traffic and parking concerns that involve changing travel demand. Prior to founding TMS, Peter worked for Commuter Computer, the regional ridesharing organization for Southern California, the California Department of Transportation and the Mayor’s Office in the City of Los Angeles. Peter is on the Executive Committee of ITE’s Parking and Transportation Planning Councils and the Transportation Research Board’s TDM Committee. He was a lead instructor for the nation’s first Transportation Demand Management Certificate Program at UCLA. Peter has a Master of Arts in Urban Planning from the University of California at Los Angeles and a Bachelor of Arts degree from the State University of New York at Buffalo. He is a member of the City of Calabasas Traffic & Transportation Commission.