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Shoup on Pasadena’s Proposed Prorated Parking Plan

UCLA Luskin’s Donald Shoup joined StreetsBlogLA’s SGVConnect podcast to discuss parking in Pasadena as the city nears approval of a new strategic parking plan. If approved, it calls for market-based prices on city and shopping district parking based on popularity, or demand. The plan also envisions longer parking durations. “It is an improvement,” said Shoup, author of the classic 2005 book, “The High Cost of Free Parking.” Shoup said of the report provided by consultants for the new plan: “They recommended just about everything I would recommend.”  He also noted Pasadena’s experience with implementing the latest technology. “I think that there are these two things that have helped in Pasadena … putting in the parking meters to manage the parking and two, spending the revenue with the right place,” he said.


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