Steinert-Threlkeld on Social Media Response to Kamala Harris

Assistant Professor of Public Policy Zachary Steinert-Threlkeld spoke to Zenger News about the growing role of social media in recent election cycles. Social media engagement with stories about Joe Biden hit a high the week the Democratic presidential candidate named Sen. Kamala Harris as his running mate. Social media has become a more significant part of the political process than in previous election cycles, Steinert-Thelkeld explained. This increase in social media engagement makes it difficult to draw comparisons with Donald Trump’s selection of Mike Pence as his running mate in 2016. However, Steinert-Thelkeld highlighted the differences between the vice presidential candidates. “I think it’s more about the person that people are responding to as opposed to the four-year difference,” he said. “Pence is not that exciting. Pence is like the Biden now, and Kamala is like the Trump then.”


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