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Matute on Monetization of Google Maps

Juan Matute, deputy director of the Institute of Transportation Studies at UCLA Luskin, spoke to Fox Business about reports that Google Maps will soon launch advertising on the app — to the tune of $11 billion in annual revenues within four years, according to some estimates. The app has become so popular that its users are not expected to strongly object to the ads. “Google has developed a high-quality mapping product with a significant user base over the past two decades. That they haven’t fully monetized it sooner is the anomaly,” Matute said. Linking people with information about nearby businesses, services and events is a useful service, he added. Google has also announced plans to integrate bike riding, ridesharing and transit information into their maps. “Google Maps helps transit and commuters,” Matute said. “It provides them with easy-to-understand, actionable information in context, which can help them make informed travel decisions.”


 

Tilly on Apps That Disrupt the Payday Cycle

Urban Planning Professor Chris Tilly spoke to Bloomberg Law about new apps that allow workers to tap into their paychecks ahead of the traditional two-week cycle. At least five tech startups have entered the market, which is primarily aimed at workers who live paycheck to paycheck. By accessing their earnings earlier, people will gain more flexibility in paying bills and avoiding high-interest credit card charges, the services say. However, some observers say that speeding up pay cycles could mask a larger problem: stagnant wages. “The smoothing of pay availability over a pay period is advantageous to people who have very little savings,” said Tilly, a labor economist. “What it doesn’t address is why those people have very little savings in the first place. Low pay is low pay, and this is being intensified by increasing housing, health care and other costs in many places.”


 

UCLA Study Helps Californians Save Electricity — and Money — this Summer Participants in UCLA Luskin research effort receive smartphone notifications that help them make smart decisions about electricity usage and avoid peak pricing

Electricity demand fluctuates each day, and consumers who want to unplug during peak times to save money and help the environment now have a new tool at their disposal. Chai Energy, a partner of the UCLA Luskin Center for Innovation, is making real-time energy information a reality for electricity consumers who want to reduce or shift their electricity usage during peak periods when electricity is the most expensive.

In a pilot study funded by a California Energy Commission grant of more than $2 million, UCLA is seeking to understand and identify the most effective demand response program designs for different types of households across the state, depending on social characteristics.

“We want to provide a comprehensive tool that will help customers save money while improving grid reliability, reducing pollution during peak hours, and maybe even preventing blackouts” said J.R. DeShazo, director of the Luskin Center for Innovation at the UCLA Luskin School of Public Affairs.

How does the study work? 

The UCLA researchers have partnered with a clean technology company named Chai Energy. “Chai developed a free smartphone application that displays your home daily electricity consumption and provides you with tips on how to better manage your electricity bill,” DeShazo said. This could include knowing when it makes financial sense to replace an old appliance, or simply what time to use it based on electricity prices. Chai has also developed a gateway device that establishes communication between a participant’s smartphone and the smart-meter already installed in his house, allowing users to see real-time energy consumption by individual household appliances.

The UCLA Luskin Center is delivering and testing messages designed to inform Californians about their electricity consumption and provide tips for reducing it. About 10,000 Californians are expected to download the app and participate in the study.

“This large sample will enable researchers to identify the most effective format, timing and content of messages,” said Julien Gattaciecca, project manager and one of the researchers.

How can Californians participate?

The free Chai Energy application can be found by searching for Chai Energy in android or IOS app stores or by visiting chaienergy.com. Those who install the app are automatically enrolled in the study. A free Chai gateway device with a market value of $75 is being randomly distributed to 5,000 participants.

The study is currently available only for customers of Pacific Gas & Electricity (PG&E), Southern California Edison (SCE), and San Diego Gas & Electricity (SDG&E).

 

Luskin Center and the Chai Energy App from UCLA Luskin on Vimeo.

The video is also available on YouTube.