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Home / News / Wooing the Fast-Growing Latino Electorate

Wooing the Fast-Growing Latino Electorate

red, white and blue election buttons emblazoned with "2024"

Posted in

  • Luskin in the News

Published on

  • January 9, 2024
  • 2024 election, demographics, election, Latino, Latino voters, polling, UCLA, UCLA Luskin

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UCLA Luskin Public Policy Professor Gary Segura spoke to the Pennsylvania Capital-Star and public radio station WITF about the fast-growing segment of Latino voters who are a key target for 2024 elections. Economic issues, particularly concerns about better pay and the cost of prescriptions and health insurance, are a top priority for Latinos in the swing state of Pennsylvania, according to a survey conducted by BSP Research, co-founded by Segura. “Latinos are often worried that their jobs don’t pay well enough, or they have to take a second job in order to make ends meet,” Segura said. He noted that Pennsylvania’s Latino electorate includes a substantial number of Puerto Ricans, a group that historically has leaned Democratic. However, many Latino voters feel that neither of the two main U.S. political parties has shown sufficient interest in connecting with them, according to the national survey conducted on behalf of UnidosUS.
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Faculty Mentioned in this Article
Gary-Segura-profile-e1515200047412

Gary M. Segura

Professor of Public Policy, Political Science, and Chicano and Chicana Studies

Gary Segura served as the Dean of the Luskin School of Public Affairs at UCLA from January 2017 to December...

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    Empowers stakeholders with data to make informed decisions for children, families, and communities.

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    Evaluates the quality of political governance and democracy worldwide.

  • Center for Neighborhood Knowledge (CNK)

    Specializes in spatial analysis of socioeconomic disparities in neighborhoods.

  • Center for Policy Research on Aging (CPRA)

    Explores the societal and policy implications of an aging population.

  • Agile Visual Analytics Lab (AVAL)

    Empowers stakeholders with data to make informed decisions for children, families, and communities.

  • Berggruen Governance Index

    Evaluates the quality of political governance and democracy worldwide.

  • Center for Neighborhood Knowledge (CNK)

    Specializes in spatial analysis of socioeconomic disparities in neighborhoods.

  • Center for Policy Research on Aging (CPRA)

    Explores the societal and policy implications of an aging population.

  • Institute of Transportation Studies (ITS)

    Advances research, education, and meaningful civic engagement on transportation issues.

  • Institute on Inequality and Democracy

    Advances scholarship that confronts threats to democracy in America and around the world.

  • Latin American Cities Initiative

    Connects urban planning and policy networks across the Americas.

  • Latino Policy & Politics Institute (LPPI)

    Addresses policy challenges facing Latinos and communities of color.

  • Institute of Transportation Studies (ITS)

    Advances research, education, and meaningful civic engagement on transportation issues.

  • Institute on Inequality and Democracy

    Advances scholarship that confronts threats to democracy in America and around the world.

  • Latin American Cities Initiative

    Connects urban planning and policy networks across the Americas.

  • Latino Policy & Politics Institute (LPPI)

    Addresses policy challenges facing Latinos and communities of color.

  • Lewis Center for Regional Policy Studies

    Studying housing affordability and transportation equity in the L.A. region.

  • Los Angeles Education Research Institute (LAERI)

    Collaborates with schools to improve educational outcomes for L.A. students.

  • Luskin Center for Innovation

    Informing effective and equitable environmental policy that improves lives.

  • UCLA Voting Rights Project

    The flagship project for voting rights litigation and policy research.

  • Lewis Center for Regional Policy Studies

    Studying housing affordability and transportation equity in the L.A. region.

  • Los Angeles Education Research Institute (LAERI)

    Collaborates with schools to improve educational outcomes for L.A. students.

  • Luskin Center for Innovation

    Informing effective and equitable environmental policy that improves lives.

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    The flagship project for voting rights litigation and policy research.

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