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Wooing the Fast-Growing Latino Electorate

UCLA Luskin Public Policy Professor Gary Segura spoke to the Pennsylvania Capital-Star and public radio station WITF about the fast-growing segment of Latino voters who are a key target for 2024 elections. Economic issues, particularly concerns about better pay and the cost of prescriptions and health insurance, are a top priority for Latinos in the swing state of Pennsylvania, according to a survey conducted by BSP Research, co-founded by Segura. “Latinos are often worried that their jobs don’t pay well enough, or they have to take a second job in order to make ends meet,” Segura said. He noted that Pennsylvania’s Latino electorate includes a substantial number of Puerto Ricans, a group that historically has leaned Democratic. However, many Latino voters feel that neither of the two main U.S. political parties has shown sufficient interest in connecting with them, according to the national survey conducted on behalf of UnidosUS.


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