The influence of UCLA Luskin’s Donald Shoup, the renowned advocate for parking reforms designed to make cities more livable, is taking hold across the country and around the world. In an extensive interview with the Hindustan Times, Shoup explained how India could build public support for eliminating free parking, the cause of gridlock and pollution, by using revenues to benefit the community. “If you want to reform parking, don’t mention the word ‘parking,’” Shoup advised. “Just ask people what public services are lacking in their neighborhood. Once you find out, tell them you don’t have money to pay for that. But one way that other cities have done it is to charge market prices for curb parking and spend that revenue to pay for services that people want. … It’s the neighborhood that decides.” Shoup added, “India is the country that will benefit most from parking reforms. One city does it right, and other cities will do it too.”