Parking Reform Can Seem Slow, but Technology Isn’t the Problem

For years, Professor Donald Shoup has said, “price the curb,” but acting on that advice can vary from city to city. For example, it can mean adding parking meters on New York City’s Upper West Side to generate income from about 1,700 parking spaces that historically provided free storage for car owners in one of the nation’s densest, most expensive neighborhoods. As reported on Streetsblog, the Department of Transportation’s long-awaited “Smart Curbs” plan seeks to address rampant double-parking and traffic snarls resulting from increased online ordering and delivery drivers unloading packages on streets packed with private cars. But with just 175 meters, Shoup said, “they’re just nibbling around the edges of problems with parking on the Upper West Side.” Shoup also recently spoke with Government Technology  magazine about technological innovation in curb management, saying he imagines a near future when parking payment will be handled by the cars themselves, via electronic technology.

The Long Road to Success After decades of persistence, parking reforms championed by Professor Donald Shoup are taking hold around the country

By Les Dunseith

When the “parking cash-out program” became law in California, Donald Shoup had done it! Surely, this would launch a wave of legislation to reform all those nonsensical parking regulations he’d been writing about since the 1970s.

Or so it seemed in 1992.

Shoup’s idea was that any employer that offers subsidized parking for its workers should also offer employees the option of taking the cash value if they opt out of parking. Within a year of getting the attention of a state assemblyman, it was passed by the legislature and signed by the governor.

“And I thought, well, this is easy! I just have to be clear and explain what I’m doing,” Shoup recalled. “But [parking reform] has taken a very long time to really sink in.”

man in dark suit rests one arm on a huge stack of books on a folding table

Planning Commission official Chris Meyer stands with a huge stack of Don Shoup’s book “The High Cost of Free Parking” weighing down a folding table during a news conference in Minnesota that was held to launch a parking reform effort in the state. The books were distributed to all members of the Legislature.

To understand Shoup’s research on parking, it helps to have read his landmark book with the wry title: “The High Cost of Free Parking,” first published in 2005. But it’s not required. Don Shoup is adept at boiling his crusade down to four key reforms:

1. Parking cash-out.

2. Eliminate requirements that force real estate developers to accommodate a minimum number of parking spaces per construction project, a practice that Shoup viewed almost as “an established religion” in the planning profession.

3. Charge drivers for parking on city streets and in city lots, setting the price to ensure one or two open spaces on every block.

4. Make the practice of paying for parking politically popular by dedicating the revenue to additional public services. “So, if anybody puts a dollar in a parking meter, it comes right out the other side to clean the sidewalk or repair the street or plant trees,” Shoup explained.

Shoup sees previous parking practices as a flimsy house of cards. “They were assembled over decades by officials who were arbitrarily adding a parking requirement,” he said. “And it was all a pseudoscience.”

Decades later, the wave of policy change Shoup always envisioned may finally be arriving. A spry octogenarian who still comes to campus regularly almost a decade after retiring, the distinguished research professor of urban planning is seeing his ideas being implemented in city halls, statehouses and government offices far and wide:

  • Buffalo, San Francisco and San Diego are among numerous cities that have rethought parking policies.
  • Two years ago, California abolished parking minimums within a half-mile of transit. Other states are looking to do the same. And a bill introduced in Congress could take the idea nationwide.
  • Dynamically priced curb parking continues to spread at the municipal level, and the federal government has spent millions looking into the practice.
  • Several international locales have acted on Shoup’s ideas or studied their feasibility.

A central focus for Shoup is the practice of devoting immense amounts of valuable land primarily to free parking for cars. It’s all those places where cars sit, unmoving, 95% of the time. Surely, everyone can understand that having too many cars contributes to exhaust-filled, unwalkable cities plagued by traffic jams? We know about carbon emissions and how automobiles contribute to climate change, right?

Professor Michael Manville is one of Shoup’s former students and now chair of Urban Planning at UCLA Luskin. He wrote an essay for the Journal of Planning Education and Research in 2022 that extols Shoup’s vision:

“Transformation requires reform, reform requires action, and actions can’t be ambiguous. Actions are clear and specific — what exactly should we do?

“Don Shoup is clear and specific: Price the curb. Abolish the parking requirements. Invest in the neighborhoods.”

stylized poster of Donald Shoup's face with text below that integrats is name with the word "hope"

Isaiah Mouw hosts The Parking Podcast, and Shoup was a guest. So, Mouw had a friend create artwork that the professor has since adopted as his signature image on social media. It shows Shoup’s face in a style made famous by artist Shepard Fairey. Mouw said, “I saw the Obama ‘Hope’ poster and thought parking reform could use a ‘Shoup’ poster.

Among Shoup’s followers are government officials and planning consultants, plus environmentally conscious cyclists and fans of public transit. Shoup’s observations can be an epiphany for many people. Some become devotees. They call themselves “Shoupistas.”

Patrick Siegman was the first.

He never took a class from Shoup. He never even took a class at UCLA. Siegman discovered Shoup’s research while an undergraduate at Stanford. And that discovery has had more influence on his life and career than anything in a class he did attend.

“Professor Shoup managed to make the apparently dry topic of parking economics and regulation not only worth studying, but compelling, fascinating and, at times, hilarious,” Siegman wrote in an essay for Streetsblog.

How did Siegman become the original Shoupista?

“I was at a beer garden here in San Francisco,” Siegman said in an interview. He had just finished an outing with friends. It was sometime in the 1990s.

“We’re hanging out and talking — a whole bunch of bicycle advocates — and I started yammering away about my thoughts, and Shoup’s research and the importance of parking reform. I’m with Dave Snyder, who was the executive director of the San Francisco Bicycle Coalition, which has a lot of your classic San Francisco radicals. He just looked at me and said, ‘Man, you’re just a Shoupista!’” Siegman remembers it getting a big laugh. He and his friends got the reference immediately because they’d grown up during the 1980s when revolutionaries were taking on right-wing dictatorships across Latin America. In Nicaragua, the rebels were known as Sandinistas.

What’s it like being the first Shoupista?

“Well, it’s an honor,” Siegman said. “It also surprised and delighted me how that term took off. It has taken on a life of its own.”

Siegman was the first of many. Kevin Holliday was enlightened by Shoup’s ideas while pursuing the MA UP degree he earned at UCLA in 2014. Four years later, he formed a Facebook group, The Shoupistas, for “the followers of Professor Donald Shoup.” It now has more than 8,000 members.

“Today, there is still a lot of traffic on that group,” Holliday said. “People are obviously interested in it.”

Holliday spent about 18 years working as a planning professional, then more recently started his own company, Bright Triangle, which provides process improvement consulting services.

He was involved in implementing pricing for parking based on demand in San Francisco, which saw roughly half of its meter prices decline.

People who wind up focused on parking reform arrive unexpectedly, he said. “No one grows up thinking they’re going to work in parking.”

Shoup himself came to parking reform by surprise, and that’s part of his legacy, Holliday said. Shoup’s dogged determination is also a marvel to Holliday: “How many other people in this world can get folks to read an 800-page book?”

map of North American shows dozens of red dots to represent cities where parking reforms have been instituted

The Parking Reform Network tracks the progress of policy changes on an interactive map. For five years, the network has been educating the public about Shoup’s work, and President Tony Jordan says their database is increasingly a go-to resource for people wanting to make parking changes a reality.

So far, the parking reforms have taken hold mostly in left-leaning places. But Shoup and others don’t see the issue as being conservative or progressive. Both the Obama and Trump administrations came out in opposition to minimum parking requirements.

“Getting rid of parking requirements appeals to the right because it gets the government out of business,” Shoup said. Not having to provide a fixed amount of parking makes life easier for housing developers, reducing their costs.

“So, you can imagine why Trump … he’s a developer. He knows what parking requirements demand. He thinks he should be in charge of how many parking spaces he provides!” Shoup said with a chuckle.

“Getting rid of parking requirements appeals to the left because it reduces traffic congestion, air pollution and carbon emissions. It can be part of the war on cars,” he said.

Shoup himself is purposefully nonpolitical. “I recommend parking reforms that will benefit almost everyone regardless of their politics.”

One reason that Shoup’s ideas have taken hold and spread is that his writing is very clear. Manville and Holliday are among the many students and colleagues who’ve assisted him over the years and continue to do so as co-writers and editors. They see Shoup’s approach as different from most professors.

“There’s a model of academia that says you must publish lots of articles, and every few years the dean counts up those articles and you get a raise,” Manville said. “And so you sort of do the minimum to get it published, and then you move on to something else.

“He always wrote, and still does write, articles with a mindset of not just getting them published in academic journals, but also to be available to anyone who cares to read them,” said Manville, noting that Shoup strives to write in a manner that will appeal to students.

“He always had a very good understanding that one of the most powerful things you could do from a policy perspective is have a publication end up on someone’s syllabus,” Manville explained. “Because then the future planners of the world have no choice but to read it.”

man with white beard holds hands about a foot apart

Donald Shoup holds his hands close together to show the actual size of the statue in a photo enlargement that fills one wall of his office. Photo by Les Dunseith

Shoup embraces every means that will spread the word. He’s active on social media. Interviews with him can be found on YouTube and TikTok. And as an in-person marketer of parking reform, he is relentless.

“Anywhere he goes, he’s going to grab somebody and start talking about parking,” Manville said. He recounts a story of Shoup discovering on a flight to Sacramento that a member of the Assembly was a few rows ahead.

“And he connived to switch seats with the person next to that guy, and then just harangued the poor man about parking on the whole flight,” Manville said. “That’s Shoup in a nutshell.”

Shoup tends to downplay his accomplishments, citing luck and longevity. He notes that he first used the word “parking” in an academic article in 1970 and began focusing on the reforms in earnest in 1978.

“THAT is perseverance,” he said.

Shoup also credits the support he received at UCLA and the freedom he felt within Urban Planning to keep saying what he believed even when others dismissed it.

Most people would have tired of the crusade long before 40-plus years. Not Donald Shoup.

“He just keeps going and going and going,” Holliday said. “And I think that’s a testament to not only how deeply he believes these things, but how much he wants to convince someone else to believe them.”


Allow Housing Projects With Zero Parking? Shoup Says That’s a Good Thing

In Los Angeles and other parts of California, thousands of new apartments are being developed with little to no on-site parking, causing neighbors to worry about an influx of new renters fighting for existing parking spots. That worry may be short-sighted but it’s understandable, UCLA Luskin’s Donald Shoup told LAist. “We all want to park free — including me,” said Shoup, an urban planning professor. “The problem with parking requirements is that in some cases the required parking is so expensive that the developer never even thinks about proposing a development.”  That is changing in part because of a 2022 change to state law that no longer requires housing developers to provide parking for apartment buildings within half a mile of a major public transit stop. As Shoup has long said, such parking requirements can increase construction costs to an extent that it limits the type of housing that can profitably be built on expensive urban land, thus discouraging new projects. Shoup also spoke with Colorado Public Radio about similar reforms in Colorado.


Returning to Work, Revamping Commuting Habits

Smart Cities Dive spoke to UCLA Luskin’s Donald Shoup for an article on companies attempting to change employees’ commuting habits as they return to in-person work. Historically, private car travel has been the predominant way U.S. workers get to work. An estimated 85% of employers offer free on-site parking, compared with just 13% that offer a transit subsidy, the article noted. Increasingly, employers are offering incentives to encourage commuting options including public transit, walking, biking and carpooling — and disincentives to drive alone, including raising the cost of parking. Shoup, a distinguished research professor of urban planning, is a proponent of the “parking cashout.” This system provides employees the option of compensation in the form of cash or other transportation benefits in exchange for giving up their free parking benefit. “All we’re saying is, when you drive, you pay. When you don’t drive, you save,” Shoup said.


A Fee to Ease Manhattan Traffic

News outlets covering New York City’s plan to charge a congestion fee to drivers entering the most traffic-choked parts of Manhattan called on UCLA Luskin transportation experts to provide insight. Donald Shoup, distinguished research professor of urban planning, told Gothamist that New York is unusual in that nearly all of the curb spaces are unmetered. “This is some of the most valuable land on earth, and you could use it free if you bring a car,” he said, calculating that the city could generate $6 billion annually by charging $5.50 a day for every free curb parking spot. Urban Planning chair Michael Manville told the Associated Press that American cities should take heed of London’s experience, where several exemptions to a congestion pricing program have contributed to the return of clogged streets. “There’s always going to be carve-outs,” he said. “But the further and further you start going down that road, there lies madness.”


‘A Parking Reform Zeitgeist Across America’

Donald Shoup, distinguished research professor of urban planning, spoke to Cleveland Scene about zoning reforms that are easing requirements for parking spaces in new developments near major transit corridors. The changes have pleased builders and city planners but put many residents and business owners on edge in the car-friendly city of Cleveland. “We created a world where you have to have a car, because parking is free in most places you go,” said Shoup. Now, “no one wants to sacrifice their car for the greater good.” Shoup has long argued that the rules requiring a minimum number of parking spots are arbitrary and obsolete. He hailed the overhaul of zoning ordinances in Cleveland and several other cities over the last few years, part of what the story called “a parking reform zeitgeist across America.”


Shoup on Parking Reforms Taking Hold Across the U.S.

Media outlets covering new parking policies in cities across the United States spoke to UCLA Luskin’s Donald Shoup, whose decades of research in the field helped bring about the reforms. Smart Cities Dive profiled three cities — San Francisco; Boulder, Colorado; and Seaside, Florida — that have instituted systems that adjust parking rates according to demand. The policies embrace a new way of valuing urban real estate and provide a mechanism for investing revenues in neighborhood improvements. “If curb pricing were priced right, people would never be desperate for parking,” Shoup said. The distinguished research professor of urban planning also spoke to Grist about Austin, Texas, which just became the largest U.S. city to eliminate rules requiring a minimum number of parking spaces in new developments. Shoup said the move could pave the way for denser housing, increased public transit options and reduced carbon emissions.


Shoup on Cities’ Attempts to Take Back Curb Space

CNN spoke to UCLA’s Luskin’s Donald Shoup about why cities across the United States are cracking down on free curbside parking. Curb space is prime real estate for pedestrians crossing the street, residents looking for parking, workers dropping off food and deliveries, bicyclists, emergency vehicles, garbage trucks, sidewalk restaurants, electric vehicle charging stations and more. So a growing number of cities are removing free parking and charging for spots based on demand. Shoup, the dean of parking researchers in America, has been an advocate of such reforms for decades. “You pay for everything else related to cars. The one thing you don’t pay for — curb parking — is a mess,” he said.


If You Want to Reform Parking, Don’t Mention the Word ‘Parking’

The influence of UCLA Luskin’s Donald Shoup, the renowned advocate for parking reforms designed to make cities more livable, is taking hold across the country and around the world. In an extensive interview with the Hindustan Times, Shoup explained how India could build public support for eliminating free parking, the cause of gridlock and pollution, by using revenues to benefit the community. “If you want to reform parking, don’t mention the word ‘parking,’” Shoup advised. “Just ask people what public services are lacking in their neighborhood. Once you find out, tell them you don’t have money to pay for that. But one way that other cities have done it is to charge market prices for curb parking and spend that revenue to pay for services that people want. … It’s the neighborhood that decides.” Shoup added, “India is the country that will benefit most from parking reforms. One city does it right, and other cities will do it too.”


Shoup on Pasadena’s Proposed Prorated Parking Plan

UCLA Luskin’s Donald Shoup joined StreetsBlogLA’s SGVConnect podcast to discuss parking in Pasadena as the city nears approval of a new strategic parking plan. If approved, it calls for market-based prices on city and shopping district parking based on popularity, or demand. The plan also envisions longer parking durations. “It is an improvement,” said Shoup, author of the classic 2005 book, “The High Cost of Free Parking.” Shoup said of the report provided by consultants for the new plan: “They recommended just about everything I would recommend.”  He also noted Pasadena’s experience with implementing the latest technology. “I think that there are these two things that have helped in Pasadena … putting in the parking meters to manage the parking and two, spending the revenue with the right place,” he said.