In a Vice story about the black market for pot, which in many ways is more profitable than the now-legalized marijuana industry, UCLA Luskin Public Policy lecturer Brad Rowe commented that Los Angeles has made cannabis regulation too complicated. Rowe said there should be rewards for compliant businesses, such as fewer inspections and reduced fees. He added that the city must work harder to identify illegal shops and attempt to get them permitted. “It’s been whack-a-mole in the city of L.A. for forever,” said Rowe, who is also affiliated with the university’s Cannabis Research Initiative.