Segura and Diaz Weigh In on Influence of Latino Vote

UCLA Luskin Dean Gary Segura spoke to El Diario about the impact of Latino voters on the outcome of the presidential election. Segura noted that Latino participation was “very strong” in Nevada, Arizona, Wisconsin, Michigan, Pennsylvania and Colorado states that were crucial in Democrat Joe Biden’s victory. According to Latino Decisions, a political opinion research firm co-founded by Segura, Biden had particularly strong support among Mexican and Puerto Rican voters. The pandemic, which disproportionately affects Latinos, and the economy were important factors in mobilizing the Latino vote. “Work has become the most important thing for the community, and not the political parties,” Segura said. El Diario also cited Sonja Diaz, executive director of the Latino Policy and Politics Initiative, which is researching Latino engagement in the election. “In counties with high Latino density, many of them key in this count, Latino voters opted for Vice President Biden,” Diaz said.


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