UCLA Luskin’s Gary Segura spoke to USA Today about efforts by Kamala Harris’ presidential campaign to reach out to Latino voters, who make up an estimated 15% of the U.S. electorate. “The first thing people have to do to win Latino votes is try,” said Segura, a professor of public policy and director of polling research. “For decades, candidates paid insufficient attention to Latino voters. I know the Harris campaign has prioritized this because of her California experience.” The article noted that the Latino electorate, which varies greatly by geography, income, education and immigration story, is crucial to Harris’ electoral chances. That’s true not just in states such as Arizona and Florida, where Latino voters make up a sizable portion of the electorate, but in states where the Latino population may be small but the margin of victory is expected to be tight — including Georgia, North Carolina and Pennsylvania.