In a Los Angeles Times article about the prospect of congestion pricing in West Los Angeles, Urban Planning Professor Brian Taylor commented on public opposition to the proposed fees. The article explained the findings of the Southern California Association of Governments’ recently published study, which modeled the effects of a $4 fee to enter a 4.3-square-mile area of West Los Angeles and Santa Monica during weekday rush hour. According to the model, such a fee would immediately reduce traffic delays and miles driven within the area by 20%, leading to increases in transit ridership, biking, walking and carpooling. Despite the predicted successes of congestion pricing, many residents of the area expressed their opposition to the proposal. Taylor, director of the UCLA Institute of Transportation Studies, said that “people typically oppose the system before they’ve seen it work, [but] they tend to go majority opposition to majority support when they see it in practice.”