Millard-Ball on Who Deserves Carbon Credits

UCLA Luskin’s Adam Millard-Ball, professor of urban planning and acting director of the UCLA Institute of Transportation Studies, commented in an MIT Technology Review article about a California-based car manufacturer seeking to earn carbon credits for its electric vehicle chargers. Rivian, producer of high-end trucks and SUVs, has applied to one of the world’s largest certifiers of carbon credits to retain “all environmental attributes” from the use of its chargers, the article revealed. Residential chargers are included along with the company’s own charging stations and third-party site hosts under the company’s plan, which Millard-Ball doubts would be noticed by purchasers or likely pointed out by sellers. “If someone is buying a charger and the company is selling away the good so someone else can pollute more, I don’t think that’s in the spirit of the marketing or the branding or the motivations of many people who buy electric vehicles,” he said.


0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *