The purpose of this study was to advise GOOD Worldwide Inc. (GOOD) on the best methods to mitigate the environmental impact of its print magazine. GOOD is a multimedia company focused on addressing socio-economic and political issues in its publications. It produces a quarterly magazine, which is distributed to approximately 36,000 subscribers and sold nationally in newsstands. GOOD also maintains a popular and interactive website, www.GOOD.is. GOOD volunteered information about its business practices with the goal of identifying possible strategies to reduce its greenhouse gas (GHG) output.