Diaz on Newsom’s Advertising Appeal

Director of the Latino Policy and Politics Initiative Sonja Diaz spoke to AP News about Gov. Gavin Newsom’s advertising strategies to boost his popularity and avoid a recall. Newsom’s campaign has aired three ads on television, including one ad in Spanish attempting to tie the recall to extremist Republicans who have been referencing comments by the recall’s lead proponent, Orrin Heatlie, about putting microchips  in immigrants. Another ad focuses on the cash payments in Newsom’s proposed state budget, which would deliver $1,100 in one-time cash payments to families, plus other relief. According to Diaz, Newsom’s positive ad presents messaging that will resonate with families and young people who have been hard hit by the pandemic because it highlights the cash payments, help for businesses and an expansion of preschool education. “This is something that I think is really targeted to talk to the policy choices that are going to help younger Californians,” she said.

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