UCLA associate professors Michael Manville and Paavo Monkkonen were recently featured in an article on Sightline highlighting their research on neighborhood opposition to new building. Even more than perceived harm and self-interest, Manville and Monkkonen found that “the most powerful opposition frame is about the developer,” specifically when a developer “is likely to earn a large profit from the building.” Despite the apparent motivation to “enforce community norms of fairness” by reining in developers who strive to maximize personal profits, Manville and Monkkonen note the potential flaws of this approach. Manville and Monkkonen illustrate the potentially “vicious cycle of regulation and resentment” as a result of anti-developer attitudes in which “punishing developers … [risks] thwarting affordability, punishing people who need homes, [and] discouraging all but the least likable, deepest-pocketed and most aggressive developers from building.” Despite the foundations of a moral argument against profit-driven developers, Manville and Monkkonen propose a shift in focus to the accessibility and affordability of “homes of all shapes and sizes [for] neighbors of all income levels.”