woman in mask holding multicolored sign to get out the vote

On the Complex Dynamics of the Latino Vote

The Boston Globe highlighted findings from a UCLA Latino Policy and Politics Institute (LPPI) report that identified the complex dynamics of the Latino vote in the 2020 elections, with lessons for campaign strategists in this fall’s midterm elections. Latino voters are the new swing voters, but the Democratic Party seems to be in denial about this insight, the Globe columnist wrote. Researchers found that Latino voters split their ballot at a significant rate in 2020. “They are convincible, you can go out and reach out to them, and they’ll think about their vote carefully,” said Rodrigo Dominguez-Villegas, LPPI’s director of research. “They will eventually make a decision based on what resonates the most with them, but also on who engages them the most.” Dominguez-Villegas said some Democratic campaigns still use an outdated, one-size-fits-all approach to Latino engagement without recognizing inherent differences between, say, voters of Venezuelan descent and second-generation Mexican-Americans.


 

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