Chris Zepeda-Millán, associate professor of public policy at UCLA Luskin, commented in a U.S. News & World Report story on anti-immigration rhetoric used by presidential candidate Donald Trump on the 2024 campaign trail. The story suggests that while the former president’s messaging could repel Latino voters the final weeks before the general election, he could possibly sway a small group that could make the difference, notably in swing states. “His courting of the Latino vote is definitely a legitimate concern for the Harris campaign and for Democrats in general,” said Zepeda-Millán, who also holds appointments in Chicana/o Studies and Political Science. While the goal of Trump and Republicans may not be to win a majority of Latino voters, he added, “they just want to confuse enough Latino voters to either not go out and vote or to shave enough off from the Democrats in order to weaken Latinos as a voting bloc.”