Segura on Biden’s Strategy to Win Over California
UCLA Luskin Dean Gary Segura spoke to USA Today about presidential candidate Joe Biden’s strategy to persuade California Democrats that he deserves their support. As the front-runner in several polls, the former vice president has presented himself as the most electable candidate, but his rivals counter that middle-ground politics will not inspire the passion needed to beat President Trump. Segura, who co-founded the polling and political analysis firm Latino Decisions, said Biden would be wise to emphasize his core beliefs. “His argument should start with, ‘There’s a reason I’m the most popular candidate and it’s that the preponderance of the Democratic electorate agrees with me on most issues — and, in fact, the preponderance of other Democratic candidates agree with me on most issues,’ ” Segura said. “He can better frame the argument by drawing attention to the fact that there is a huge portion of the American public that sees him as the logical, rational alternative to what we’ve been experiencing under Trump.”
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