UCLA Luskin Dean Gary Segura spoke to USA Today about presidential candidate Joe Biden’s strategy to persuade California Democrats that he deserves their support. As the front-runner in several polls, the former vice president has presented himself as the most electable candidate, but his rivals counter that middle-ground politics will not inspire the passion needed to beat President Trump. Segura, who co-founded the polling and political analysis firm Latino Decisions, said Biden would be wise to emphasize his core beliefs. “His argument should start with, ‘There’s a reason I’m the most popular candidate and it’s that the preponderance of the Democratic electorate agrees with me on most issues — and, in fact, the preponderance of other Democratic candidates agree with me on most issues,’ ” Segura said. “He can better frame the argument by drawing attention to the fact that there is a huge portion of the American public that sees him as the logical, rational alternative to what we’ve been experiencing under Trump.”