Urban Planning Professor Brian Taylor spoke with the Mercury News about a proposed “mega-measure” to turn the Bay Area’s extensive network of rail, buses and ferries into a coordinated transportation network. A $100-billion-plus transportation sales tax that could go before voters in nine counties as early as 2020 would fund the plan. The reforms under consideration include coordinating timetables, standardizing ticket prices and adopting the same maps. Taylor, director of the Institute of Transportation Studies at UCLA Luskin, said the individual agencies were created to serve local, rather than regional, customers, adding that smaller bureaucracies tend to be more accessible and cost-effective. However, he said, “right now we have a system, and a tradition, where each transit agency has its own map, its own color scheme, its own way to organize fares, its own way to describe its services.”