Media outlets reporting on the influence and priorities of the nation’s Latino electorate spoke to Gary Segura, UCLA Luskin professor of public policy and an authority on polling research.

A new nationwide UnidosUS poll that Segura helped conduct found that the cost of living is a top concern, while immigration ranks fifth.

Many Latinos feel that they can’t make ends meet, Segura told the Miami Herald. “The fear of losing their job, the inability to afford increased housing costs, the increased health care costs … none of these things have been alleviated since Trump took office,” he said.

Segura also spoke with the Los Angeles Times and Sacramento Bee. He noted that the power of California’s Latino voting bloc is growing; only 50% of the poll respondents had voted prior to 2020 but 75% said they planned to vote in 2026.

“My advice to candidates in both parties is that they need to get out there and speak to the largest constituency in the state and see what their policy needs are and act on them,” Segura said.