UCLA Luskin Dean Gary Segura spoke to the Los Angeles Times about shifts in Democratic campaign strategies to win the Latino vote. After the reversal of Roe v. Wade, many Democratic candidates are emphasizing abortion rights, discarding the conventional wisdom that the Latino electorate is too socially conservative to be receptive to the platform. “These incorrect assumptions have lasted for a long time, and they have been incorrect for a long time,” said Segura, who has conducted extensive polling research. Political strategists who previously concluded that predominantly Catholic Latino voters would remain staunchly opposed to abortion rights missed nuances among the electorate. While individual voters may have personal convictions against abortion, many draw the line at government intervention that curbs the rights of the people.