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Matute on Monetization of Google Maps

Juan Matute, deputy director of the Institute of Transportation Studies at UCLA Luskin, spoke to Fox Business about reports that Google Maps will soon launch advertising on the app — to the tune of $11 billion in annual revenues within four years, according to some estimates. The app has become so popular that its users are not expected to strongly object to the ads. “Google has developed a high-quality mapping product with a significant user base over the past two decades. That they haven’t fully monetized it sooner is the anomaly,” Matute said. Linking people with information about nearby businesses, services and events is a useful service, he added. Google has also announced plans to integrate bike riding, ridesharing and transit information into their maps. “Google Maps helps transit and commuters,” Matute said. “It provides them with easy-to-understand, actionable information in context, which can help them make informed travel decisions.”


 

Taylor on ‘America’s Worst Freeway’

Brian Taylor, director of the Institute of Transportation Studies at UCLA Luskin, spoke to Mashable about the prospects for relief on “America’s worst freeway” — Los Angeles’ congested 405. Mayor Eric Garcetti has called for a transportation revolution that encourages ridesharing and emission-free cars and expands the system of rail, subways and electrified buses — all by the time the 2028 Olympics come to town. The plan includes a new public transit system through the 405 corridor. However, Taylor cautioned, “if that freeway becomes free flowing, it is an invitation to use it.” Los Angeles has built an enormous commuter rail system, yet public transit use is plummeting and auto ownership is rising, he said. Though it has been met with suspicion and hostility, his solution to fixing the 405 — charging motorists to use it — is the surest way to change ingrained driving habits, said Taylor, a professor of urban planning. He concluded, “There must be consequences to driving.”


 

Taylor and De León on the Challenge of Giving Up Cars

Brian Taylor, director of the Institute of Transportation Studies at UCLA Luskin, spoke with CalMatters about ways to change the habits of Californians who are reluctant to give up their cars. “If we can create environments where traveling by other means becomes easier and easier, people will drive less,” Taylor said. “The challenge is the transition.” He added that increasing housing density could help create pedestrian-friendly cities that render automobiles such a hassle that they become an undesirable accessory. CalMatters also spoke to Kevin de León, UCLA Luskin senior analyst and policymaker-in-residence, about the dual challenge of taking on the fossil fuel industry and convincing consumers to change their ways. “You are talking about persuading [millions of] individual car drivers in the largest state in the union to drive zero-emission vehicles, or take public transportation, or ride a bike, or walk, or rideshare,” de León said. “We drive internal-combustion cars in part because they are easy.”

Matute on the Next ‘Micro-Mobility’ Wave

Juan Matute, deputy director of the Institute of Transportation Studies at UCLA Luskin, spoke to the Minneapolis Star Tribune about the Twin Cities’ love-hate relationship with electric scooters. Transportation experts say the scooters are just the beginning of a wave of shared “micro-mobility” devices. “As the scooter market gets saturated, we’ll see different devices with this business model,” Matute predicted. “Companies are working on new and niche products like electric tricycles and three-wheeled scooters. They will be more accessible and appealing to people who are over 30 and want more stability than a scooter.” He added that a two-passenger electric bike is also in the works, and Los Angeles riders are currently testing non-pedal e-bikes, a sort of bike-and-scooter hybrid that has a seat and a throttle.

Taylor on New Freeways, Same Old Congestion

Brian Taylor, director of the Institute of Transportation Studies at UCLA Luskin, spoke with KCRW’s Greater L.A. program about several freeway expansion plans in the region. For motorists hoping the projects would bring lighter traffic, Taylor tempered expectations. As the region grows, more people and goods will need to move around and the expanded freeways will eventually clog up again, he said. The key to relieving congestion is charging for the use of the road, which is “wildly unpopular” among motorists and elected officials, he said. The urban planning professor also linked the planned High Desert Freeway project, which would connect Palmdale and Lancaster with the Victorville area, to the affordable housing debate in the L.A. Basin. With resistance to higher-density housing near L.A.’s transit corridors, “we end up building out on the fringe, and then we have to accommodate the demand for the traffic out there,” he said.


 

Manville on the ‘Unmitigated Disaster’ of Parking Requirements

Michael Manville, associate professor of urban planning, spoke with Curbed LA about a proposal to eliminate parking requirements for newly constructed apartment and condo buildings in downtown Los Angeles. Parking minimums have been “an unmitigated disaster,” Manville said. “Right now, it’s illegal to build for a tenant who doesn’t care if their car is in the same building with them” or who doesn’t own a car at all, he said.  The requirement to include parking spots in residential buildings has been blamed for higher housing costs, the construction of unsightly garages and the exacerbation of climate change. “When you require parking, you really do encourage driving,” Manville said. Removing the parking requirement is an “absolutely necessary” step, one of many needed to help Angelenos drive less, he said.


 

Matute on Carbon Footprint of Electric Scooters

Juan Matute, deputy director of the Institute of Transportation Studies at UCLA Luskin, spoke to the Los Angeles Times about a study attempting to tally the carbon footprint of electric scooters. The research measured several factors: the energy-intensive materials that go into making the vehicles; the driving required to collect, charge and redistribute them; and the shortened lifespan of scooters battered by use on urban streets or attacked by vandals. The study concluded that e-scooters aren’t as eco-friendly as they may seem. While traveling a mile by scooter is better than driving the same distance by car, it’s worse than biking, walking or taking a bus — the modes of transportation that scooters most often replace, the researchers from North Carolina State University found. “That actual trip somebody’s taking on the scooter — that’s pretty green,” Matute said. “What’s not green is everything you don’t see.”


 

Manville on Lessons From the Measure M Campaign

An article on Streetsblog USA featured a report authored by Associate Professor of Urban Planning Michael Manville on the transit funding initiative Measure M. Voters approved the measure overwhelmingly in 2016, largely due to a political campaign that focused on boosting the economy and easing traffic, but not on transforming the region’s car culture, the report noted. “Voters were expressly not offered a vision of a more multimodal or environmentally sustainable Los Angeles; they were mostly offered instead a vision of more jobs, better roads and easier driving,” Manville wrote. The transportation investments ushered in by Measure M have not led to higher use of public transit. “Los Angeles has a hard road in front of it in making the vision of Measure M a reality,” the report said. “An electoral victory is the end of a political process, but only the beginning of a policy process.”


 

Crowdsourcing L.A.’s Transit Challenges


 

Matute on L.A. Transit Challenges

Juan Matute, deputy director of the Institute of Transportation Studies at UCLA Luskin, weighed in on several recent news developments regarding Southland transit. In a Los Angeles Times report on building a Metro line through the Sepulveda Pass, Matute assessed different options for funding the route and securing future revenues. He cautioned that, amid financial uncertainty, “we might just end up with a project that’s on the books, but the can is kicked down the road.” Matute also spoke to the Daily News about a proposed bus line that would eventually connect the San Fernando and San Gabriel valleys. Opponents fear the dedicated lanes for electric buses would worsen traffic and attract unwanted development. “The approach that Metro has is a more collectivist forward-thinking approach,” Matute said, while opponents are more focused on individual concerns. A Curbed report cited Matute’s study of the region’s sluggish bus speeds and his conclusion that the most effective remedies are bus-only lanes or a regionwide congestion pricing strategy.