USA Today spoke to UCLA Luskin Dean Gary Segura for an article laying out steps President Trump can take to build momentum during this week’s Republican National Convention. Trump would be wise to remind reluctant voters why they backed him in the first place, the article noted. It focused on three strategies: Steer the conversation away from Trump’s record as president by convincing voters that the alternative is worse. Instead of trying to broaden his coalition, double-down on appealing to the base. Convince Americans that things are getting better — a steep hurdle while the COVID-19 crisis persists, Segura said. “We have 165,000 dead Americans, and they’re not going to come back to life,” he said.