UCLA Luskin Dean Gary Segura spoke to KQED’s California Report about Latino support for President Trump, which increased both nationally and in California compared to 2016, according to the American Election Eve Poll. While the overwhelming majority of Latinos backed the Democratic ticket, support for Trump increased from 18% to 27% nationally and from 16% to 22% in California, according to the poll. Segura, a lead pollster for the survey, said one reason for the shift was that Democrat Joe Biden was not as well known among Latino households as the Clinton family was. More significantly, he said, Democrats didn’t do enough to engage these voters in California and other non-battleground states. “There’s an important lesson here. I think the one place where President Trump did invest in Latinos is in South Florida, and he was rewarded for that,” Segura said. “So investment matters, being on the ground matters.”